Market Insights and Research: Gather market insights regularly to ensure up-to-date business intelligence and in-depth knowledge about the brand, competition, and consumer, to develop winning plans.
Marketing Activities: Support activation for 'Above the line' (TVC, Digital...), 'Below the line', and HCP communication for the assigned brands, in line with the yearly brand plan and mid-term strategies. Work closely with the Senior Brand Manager, Category Head, Cluster Lead, HCP/Sales Management, Regulatory/Medical Managers to ensure effective and efficient execution of activities to achieve the...